I need to know what the website actually needs.
Start with the Growth Plan for a strategic outside view of where opportunities are being missed and what deserves attention first.
Explore the Growth PlanLooking for Lotus Optimisation?
You’re in the right place.
Lotus Optimisation is now Sonder Beacon.
The name has changed, but the thinking behind the work has become even clearer: helping established businesses build websites and digital strategies that contribute more to growth.
Why the change?
The business evolved. The brand needed to catch up.
Lotus Optimisation began with a broad focus on helping small businesses improve their visibility, websites, SEO and digital marketing.
Over time, one thing became increasingly clear: the strongest results came when the work was not treated as a collection of separate marketing tasks.
Websites, search, content, customer journeys and conversion all affect one another. And for founder-led product businesses, the biggest challenge is often not a lack of ideas. It is knowing what to focus on, what to fix first and how to keep the right work moving.
Sonder Beacon was created to reflect that shift.
Your Story. Discovered.
The focus is now sharper: helping established food, drink and wellness brands turn their websites into a stronger part of the business.
The focus is now sharper: helping established food, drink and wellness brands turn their websites into a stronger part of the business.
What are you looking for?
The services have evolved too.
If you arrived here through an old Lotus Optimisation link, these are the best places to continue.
I need ongoing digital growth support.
The Growth Partnership combines strategy and hands-on support across SEO, content, website optimisation and e-commerce growth.
Explore the Growth PartnershipMy website needs a bigger change.
Explore Shopify Website Design for a strategically planned e-commerce site built around visibility, trust, customer experience and sales.
Explore Shopify Website DesignAlready worked with Lotus Optimisation?
Same person. Clearer direction.
If we have worked together before, you have not landed somewhere unfamiliar. I am still here, and the same care, transparency and practical thinking remain at the centre of the work.
Sonder Beacon simply reflects the business I have grown into and the kind of work I want to do more deeply.